.product-archive-header {
    position: relative;
}

.product-archive-header__bg-holder {
    height: 200px;
    margin: 0 0 20px 0;
    position: relative;
    width: 100%;
}

.product-archive-header__bg {
    background-position: center;
    background-size: cover;
    display: block;
    height: 100%;
    position: absolute;
    width: 100%;
    animation-fill-mode: forwards;
    animation-name: scale-out;
    animation-duration: 2s;
    animation-delay: .1s;
}

@media only screen and (min-width: 764px)  {
    .product-archive-header__bg-holder {
        height: 400px;
        margin: 0;
    }

    .product-archive-header__title-holder {
        align-items: center;
        display: flex;
        height: 100%;
        left: 40px;
        position: absolute;
        top: 0;
    }

    .product-archive-header__bg {
        background-size: 120%;
    }

    .product-archive-header__title {
        color: #ffffff !important;
        font-family: northwell alt,gill sans,Sans-serif !important;
        font-size: 110px;
        margin: 0;
        text-shadow: 0 0 10px #000;
    }
}

@keyframes scale-out {
    0% {
        background-size: 120%;
    }
    75% {
        background-size: 103%;
    }
    100% {
        background-size: 100%;
    }
}